Apathy Is Your Worst Enemy

When you’re selling a product or a service, people will talk about you. They’ll say good things, which you like. And they’ll say bad things, which you might not like, but is it really that bad? Suppose that people don’t say anything at all. Isn’t that the worst thing that can happen? Negative comments are actionable. Apathy isn’t.

Allow what people are saying to matter. Embrace and appreciate the fact that people are taking their time to talk about you.