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The Community Engagement Framework – Part 2: Social Business

January 13, 2010 By 4 Comments

Yesterday, I kicked off the Fundamentals series with an introduction to social media as part of the Community Engagement Framework. Today, in Part 2, I’ll continue with social business.

Social business can be seen as becoming involved with social media as an organization. It is a process of an organization building social capital by creating valuable relationships.

The elements that make up social business are:

  • Goals and Objectives Organizations need to understand and define what they are looking to achieve by using social media.
  • Strategy The goals and objectives need to be translated into an approach that will lead to positive business results.
  • Organization The strategy devised has to be rolled out within the organization. Teams need to be formed, employees need to be informed and educated, and the operational details need to be figured out.
  • Integration The organization’s social business should be aligned with other business activities to establish consistency and complementary results.

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The Community Engagement Framework – Part 1: Social Media

January 12, 2010 By 4 Comments

As I alluded to last week, I’d be taking a step back (to eventually take two steps forward) with posts that focused more on the fundamentals. In the first of a three-part post, I’ll outline the Community Engagement Framework, starting with social media. This framework will contain the definitions of what I mean when I talk and write about community engagement, social business, social media and social governance.

Social media can be defined as an ecosystem that consists of three elements:

  • People People are the driving force behind social media instead of professional publishers or editorial staff for example.
  • Behavior People have to do something, whether it is creating content, interacting with one another or distributing content. Behavior is what boosts social media.
  • Technology Technology enables social media to happen on a quick and easy basis by providing the platforms and tools for People and Behavior.

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Everybody hurts…

January 6, 2010 By Leave a Comment

Ss_trafficjam_20100106

It’s now 10:30pm in Amsterdam and the image above is the current traffic situation on the ring road and connected motorways. It is congested like heck and has been that way for over 6 hours now.

I’m glad I’m not there but godspeed to those who are!

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In a mountainless country, this is quite a waste of otherwise perfectly good snow

January 6, 2010 By Leave a Comment

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We got 3 to 4 inches of snow in Amsterdam today!

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Taking This Blog Into 2010

January 5, 2010 By 11 Comments

Happy new year to everyone! In this first post of 2010, I’d like to touch on my approach for this year. Just like Chris Brogan has his three words, I have three words too:

More Is Better

What I mean by that is the following:

  • Connecting More I’ve had my head in the sand a bit last year while doing a lot of research work and starting an agency (in Dutch). This year, I intend to connect more on all levels, online and offline. I’ll be attending more events, commenting on more blog posts, interacting more on social networks and Twitter, et cetera.
  • Posting More I’ll be sharing more of my research work over the course of the year. I’ll be increasing my post rate on this blog from twice a month to (at least) once a week. I’m also going back to more fundamental posts and will build from there. If you go back to the early days, my blog posts were short nuggets (100-150 words) but last year I’ve had posts exceed 1,000 words. I’d like to make my posts more bite-sized in format, which also fits the philosophy of my agency (in Dutch).

If you notice I’m slacking in either department, feel free to bug me about it, heh.

Photo credit: Patrick Lane

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