About
Kenneth Lim
Amsterdam, NL
Principal Consultant Sharktail
I help businesses use emerging media to improve their marketing efforts.
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Endorsements
2010
You are browsing the archive for 2010.
Taking Location-Based Services To A Micro-Level
Last Wednesday, I visited a Geomarketing congress organized by my alma mater and Geodan. In this post, I’ll discuss how geomarketing on both a macro-level and a micro-level gives you more pieces to the customer puzzle.
Geomarketing focuses on the relationship between spatial awareness and marketing. Here are some of the real-life cases that were presented:
Understanding [...]
The Impact Of Social Media On Corporate Technology
The Fundamentals series continues this week with a look at how social media has impacted corporate IT. In this post, I’ll discuss:
How social media technologies are different from traditional corporate IT technologies;
How employees are also bringing social media into the [...]
Google Buzz: Two Weeks In
What Is It?
Buzz is Google’s status update and messaging service that is built into Gmail. It focuses on staying in touch with the people you email with frequently. As a result, you won’t have to rebuild your social network. Instead, you rely on your existing address book.
In addition, it has no limit on message length, [...]
