About
Kenneth Lim
Amsterdam, NL
Principal Consultant Sharktail
I help businesses use emerging media to improve their marketing efforts.
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2009
You are browsing the archive for 2009.
Outlook 2010 – Part 2: Businesses
Earlier this month, I wrote about 2010 developments on the consumer side. In this post, I’ll focus on developments that I think will affect business the most, particular in regards to social business and social media. These are the topics:
Rationalization
Preparation
Application
Other developments
Rationalization
ROI The discussion around social [...]
Outlook 2010 – Part 1: Consumers
This month, I’ll be looking ahead to 2010 and the developments that I’ll be looking forward to. In this post, I’ll be discussing trends on the consumer side and in the next post, we’ll be looking at developments on the business side. The developments on the consumer side I’ll be looking at are:
Social [...]
Cross-Analyzing Customer Sentiment And Customer Segments
Earlier this month, we talked about sentiment analysis. In this post, I’ll dive into the topic of adding meaning to the numbers. Having a nice number of total positive mentions doesn’t have to be representative of how each customer segment feels about your organization, brand, or products/services.
Adding Up The Numbers
As discussed earlier this month, the [...]
