2009
You are browsing the archive for 2009.
Outlook 2010 – Part 2: Businesses
Earlier this month, I wrote about 2010 developments on the consumer side. In this post, I’ll focus on developments that I think will affect business the most, particular in regards to social business and social media. These are the topics: Rationalization Preparation Application Other developments
Outlook 2010 – Part 1: Consumers
This month, I’ll be looking ahead to 2010 and the developments that I’ll be looking forward to. In this post, I’ll be discussing trends on the consumer side and in the next post, we’ll be looking at developments on the business side. The developments on the consumer side I’ll be looking at are: Social Developments [...]
Cross-Analyzing Customer Sentiment And Customer Segments
Earlier this month, we talked about sentiment analysis. In this post, I’ll dive into the topic of adding meaning to the numbers. Having a nice number of total positive mentions doesn’t have to be representative of how each customer segment feels about your organization, brand, or products/services. Adding Up The Numbers As discussed earlier this [...]
Catalysts Of Content Distribution And Their Effect On Sentiment Analysis
The content on the social web is a rich source of information for people and organizations. This content can also contain a certain sentiment related to you, your brand or your products/services. In this post, I’ll be discussing the distribution of content—based on influence, virality and discussion—and the monitoring and analysis of positive or negative [...]
Finding Your Social Media Balance – Part 2
This is the second part in a two-part series about communicating on the social web. In part 1, I talked about four variables that help you control the depth of your interactions and relationships with people. In this post I’ll be discussing four ways to classify your interactions/relationships on the social web: Community Building Entertainment [...]
Finding Your Social Media Balance – Part 1
This is the first part in a two-part series about communicating on the social web. In this post I’ll be talking about four variables that come into play when you look to control the depth of your interactions and relationships with people on the social web: Motive: The underlying motive(s) for your interactions/relationships Focus: The [...]
The Difference Is Linkability
Earlier this year, I experimented with a series of articles for SEO (search engine optimization) purposes on certain keywords, including my own name. I have to say that this experiment was wildly successful with highlights being: Ranking higher than a feature with a similar title on the New York Times website Increasing traffic up to [...]
Top 15 Resources For Starting A WordPress Blog
There are many resources out there that offer best practices, tips, instructions and plug-in advice for WordPress. When I relaunched this blog, I had a chance to take a closer look at a lot of those resources and apply some of them to this blog. Here are the top resources I used/consulted when building this [...]
