2008
You are browsing the archive for 2008.
Protect The Future
Last month I had the opportunity to visit a presentation and Q&A session with Jeff Immelt. Jeff talked about numerous subjects such as the presidential elections, the economic downturn, corporate social responsibility, and—of course—life as the CEO of General Electric (GE). He also mentioned “protecting the future”. Every major business decision and business activity was [...]
Repetitive Strain
I have a funny habit. I tend to use my mouse right-handed at home but left-handed at the office. I don’t do it annoy coworkers looking to use my computer (since I also switch the mouse button functions). That’s just an amusing side-effect. I do it because extend use of the mouse by my right [...]
Social Media And Your Customer Contact Cycle
With every product/service you’re marketing, selling and servicing, you’ll have a customer contact cycle. The customer contact cycle consists of touch points that represent moments of interaction (contact) with your consumer. There are roughly four stages: Awareness: When a consumer is first exposed to your product. Examples are reading a review or seeing an ad. [...]
What’s Your Plan B?
As the economy continues to take heavy hits, what’s your plan B? Perhaps sales are down or worse, your job is in danger. Either way, this is a good time to reflect. Take the time to reflect on what should be rather than what could be. The current economic circumstances form the best stress-test for [...]
Summer Of Search – Part 2: 5 Quick Tips To Help Your SEO
In part 1, I posted about the main difference between white hat SEO and black hat SEO. I also mentioned that simple white hat SEO tactics are capable of producing profound results. Here in part 2, I’d like to elaborate on that by providing some simple (white hat) pointers to help you improve your search [...]
Summer Of Search – Part 1: Introduction To SEO
Search is one the primary activities of Internet users. Being found on the Web has become a key driver in both brand awareness and sales. The results of search engine optimization (SEO) are profound and even minor tweaks can catapult your web page to a very good search ranking. Using some minor SEO tricks I’ve [...]
Social Media Is The MMA Of Technology
I like Mixed Martial Arts (MMA). While some people see MMA bouts as glorified cock fights, I can appreciate the idea behind it. MMA is what it says it is: a blend of various martial arts. In the same way, social media can be seen as a blend of various diverse technologies, such as publishing [...]
Great Minds Don’t Think Alike
Another oft coined term that I disagree with is the term “great minds think alike”. If all great minds though alike, then there wouldn’t be any innovation at all. Truth is that great minds don’t think alike at all. New ideas spawn from the fact that people think different and have the ability to think [...]
