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Protect The Future

December 21, 2008 By

Last month I had the opportunity to visit a presentation and Q&A session with Jeff Immelt. Jeff talked about numerous subjects such as the presidential elections, the economic downturn, corporate social responsibility, and—of course—life as the CEO of General Electric (GE).

He also mentioned “protecting the future”. Every major business decision and business activity was made based on the protecting the future. Many companies capitalize on opportunities in the here and now, generate massive amounts of buzz for a certain (short) period of time, or are focused on quick wins. The question remains, however, whether these initiatives contribute to setting a company up for long-term success.

Using the “protect the future” mantra helps you analyze opportunities and make conscious decisions.

Are your initiatives focused on protecting the future?

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Repetitive Strain

November 16, 2008 By

I have a funny habit. I tend to use my mouse right-handed at home but left-handed at the office. I don’t do it annoy coworkers looking to use my computer (since I also switch the mouse button functions). That’s just an amusing side-effect. I do it because extend use of the mouse by my right hand causes me great pain.

I noticed that by switching over to my left hand has brought it back considerably and I rarely experience any discomfort on my right hand anymore when I use my mouse right-handed.

Listen to your body. If it’s broke, fix it.

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Ferrari F430 Spider sighting in Madrid

October 31, 2008 By Leave a Comment

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That’s clearly not the men’s room

October 28, 2008 By Leave a Comment

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Social Media And Your Customer Contact Cycle

October 19, 2008 By

With every product/service you’re marketing, selling and servicing, you’ll have a customer contact cycle. The customer contact cycle consists of touch points that represent moments of interaction (contact) with your consumer. There are roughly four stages:

  • Awareness: When a consumer is first exposed to your product. Examples are reading a review or seeing an ad.
  • Interest: When a consumer becomes interested in purchasing your product/service. Examples are visiting the shop or trying out the product.
  • Purchase: When a consumer buys your product/service.
  • Service / Re-Purchase / Renewal: When a consumer comes back with a problem or with an intention to re-purchase/renew.

Social media provides new opportunities to enhance the customer contact cycle with new customer touch points. Using tools like Facebook and Twitter, it’s possible to have a continuously open channel with customers. Leverage social media as customer touch points to increase interaction with current and prospective customers, create an open brand image and enable cross-selling and up-selling.

Take advantage of social media to enhance your customer contact cycle.

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