About
Kenneth Lim
Amsterdam, NL
Principal Consultant Sharktail
I help businesses use emerging media to improve their marketing efforts.
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Endorsements
2008
You are browsing the archive for 2008.
Protect The Future
Last month I had the opportunity to visit a presentation and Q&A session with Jeff Immelt. Jeff talked about numerous subjects such as the presidential elections, the economic downturn, corporate social responsibility, and—of course—life as the CEO of General Electric (GE).
He also mentioned “protecting the future”. Every major business decision and business activity was made [...]
Repetitive Strain
I have a funny habit. I tend to use my mouse right-handed at home but left-handed at the office. I don’t do it annoy coworkers looking to use my computer (since I also switch the mouse button functions). That’s just an amusing side-effect. I do it because extend use of the mouse by my right [...]
Social Media And Your Customer Contact Cycle
With every product/service you’re marketing, selling and servicing, you’ll have a customer contact cycle. The customer contact cycle consists of touch points that represent moments of interaction (contact) with your consumer. There are roughly four stages:
Awareness: When a consumer is first exposed to your product. Examples are reading a [...]
