Baby Aston Sighting in Chicago

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Nice, the new Aston Martin V8 Vantage, just outside my hotel as well!

Perfect Or On-Time?

Sure, you want something delivered with perfect quality. And you want to have it in time. But what if you had to choose?

Strictly speaking, of the two, timeliness is the one that has more external constraints. Time-to-market can be a factor, but also something like an event. If you’re the sponsor of a major event, would you rush out your ads in time for the start of the event or would you rather spend more time perfecting the ads and thus miss some relevant air time?

The answer is often “it depends”, but to tie into my post about mediocrity, think of a solution that is based on synergy rather than compromise. Can you do both timely and quality in two instances that create both a sequential impression as well as variety?

Don’t make a choice. Make a decision.

The World Is Changing

As we enter 2007, an increasingly important trend to watch is that of personal technology. Fueled by the proliferation of Web 2.0, personal technology will be able to offer people connected to the Web to do more.

The main areas that will boast great growth are:

  • Communication Tools: More tools will become available that allow people to connect and communicate with each other. Communication will transcend the boundaries of time and space (location).
  • Publishing Tools: Blogging has been around for a long time but more scalable options will be offered to meet the desires of people. New platforms will be created that will act as hubs of publishing ecosystems.
  • Multimedia Tools: We’re moving beyond the distribution of text and images. Through podcasts and vodcasts, people will be enabled to share more through audio and video.
  • Administrative Tools: New applications will be developed where people can keep track of things like their personal finances, their bookmarks, their contacts (address book) and much more.
  • Knowledge / Discovery Tools: Obviously, search engines and Wikis already exist, but this area will move in two directions. The first is toward more aggregation. People will be able to find more information through one tool/source. RSS has been a first step but there’s room for more aggregators and mashups. The other direction is toward specialization. Specific tools will be available for people to learn/discover more about a certain niche.

Be prepared and think ahead of the Bass curve. Familiarize yourself with new concepts and know when/if you’re ready to apply them effectively.