About
Kenneth Lim
Amsterdam, NL
Principal Consultant Sharktail
I help businesses use emerging media to improve their marketing efforts.
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Endorsements
2007
You are browsing the archive for 2007.
25 Things Your Future Colleagues Won’t Know About
As we approach the end of the year, I thought I’d make a post about the incredible technological progress we’ve made. Here’s my overview of things that will draw blank stares from your future colleagues.
Media:
Vinyl records / VHS tapes / Cassette tapes / CDs / LaserDisc / MiniDisc and [...]
You Get What You Pay For
When selecting a product or a service, price tends to play an important role. Except price sometimes plays an important role for largely the wrong reasons. Price is equated with cost and not with value. Lower prices mean lower costs, but (long-term) benefits, such as value (in quality and/or speed) and a good relationship, might [...]
Don’t Think Outside The Box
I hate the term “think outside the box”. I cringe when people use the term and throw up in my mouth when people use the term to describe themselves.
Maybe I don’t understand it, but what exactly is “the box”? The problem with the phrase is that it has a different meaning for everyone because the [...]
