About
Kenneth Lim
Amsterdam, NL
Principal Consultant Sharktail
I help businesses use emerging media to improve their marketing efforts.
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Endorsements
2006
You are browsing the archive for 2006.
Is Your Brand A Toyota HiLux?
Several years ago, the crew from BBC’s Top Gear attempted to destroy a Toyota HiLux. The pickup truck was, among other things, immerged in seawater, set on fire and dropped from building demolition site. Suffice to say that it endured ample punishment, but in the end, it would still start. You can watch the videos [...]
Mediocrity
I don’t like compromises. Compromise is the opposite of synergy. It’s based on making a choice between multiple elements because they couldn’t work together.
Compromises are often introduced to make multiple parties happy. But guess what? Synergy can achieve the same thing. Synergy drives a solution closer to optimal while compromise drives it further away from [...]
Altruism Is For Other People
As a founder and member of multiple online communities, I’ve seen the altruistic effects of community in action. To an outsider, it might be baffling to hear that people are willing to voluntarily help another person with a problem or a question.
In essence, it might not be so baffling at all. People have knowledge. People [...]
