2006
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Is Your Brand A Toyota HiLux?
Several years ago, the crew from BBC’s Top Gear attempted to destroy a Toyota HiLux. The pickup truck was, among other things, immerged in seawater, set on fire and dropped from building demolition site. Suffice to say that it endured ample punishment, but in the end, it would still start. You can watch the videos [...]
Mediocrity
I don’t like compromises. Compromise is the opposite of synergy. It’s based on making a choice between multiple elements because they couldn’t work together. Compromises are often introduced to make multiple parties happy. But guess what? Synergy can achieve the same thing. Synergy drives a solution closer to optimal while compromise drives it further away [...]
Altruism Is For Other People
As a founder and member of multiple online communities, I’ve seen the altruistic effects of community in action. To an outsider, it might be baffling to hear that people are willing to voluntarily help another person with a problem or a question. In essence, it might not be so baffling at all. People have knowledge. [...]
Let Your Goal Be Your Pilot
Frequently, pilot projects are initiated to test new products/services. When the pilot is successful, companies prepare the product/service for wide-scale launch. However, there are also instances where the product/service is killed after the pilot wasn’t successful. Re-evaluate. Re-adjust. Re-think. Re-design. What went wrong to warrant a pilot failure? Was the concept thus flawed that an [...]
There Is No Such Thing As Work/Life Balance
A lot of companies claim to respect employees’ “work/life balance”. The only problem is that no such thing exists. Work is part of life for most people and the term “work/life balance” is semantic more than anything else. It basically assumes that “life” consists of all the things you find important or enjoyable. Inversely, “work” [...]
Good Design Is More Than Good Looks
Good design is often underrated or undervalued. People focus a lot on what something looks like and whether they consider it to be user-friendly. However, user-friendliness is not the same as usability. Design encompasses so much more than aesthetics. Design sits at the core of everything: aesthetics, user-friendliness, usability, functionality, scalability, flexibility and level of [...]
